Alpona is one of the most important and grand elements that is used for decoration during Durga Puja.
For Patrika 2023, we used the traditional element of Alpona as the main visual device and integrated the motifs of travel, food and fashion, suggesting the magazine's integral role that it plays during this festive time.
Patrika Pujo Campaign
Agency : SoS Ideas
Executive Creative Directors : Souvik Misra, Soubhik Payra
Creative Directors : Subhadeep Dawn, Ananda Ray
Visualizer + Illustrator : Koushiki Mondal
Art Director : Sumanta Adhikari
Copywriter : Kathakali Rudra
Account Management : Anirban Sarkar, Sayani Ghose
